The Mediterranean Diet... Olive Oil is the base of the "Mediterranean Diet", which is regarded to be the exemplar of healthy diet and longevity -- rich in several vitamins such as vitamin A, D, K and especially E, acting as a antioxidant, delays cell aging and advances skin health. Olive Oil is a source of Beauty... Since the ancient Greek and Roman civilizations, olive oil has been considered a "True Gift from the Gods" due to its amazing properties used to beautify the skin. Defend against Aging... Olive oil contains rich amounts of Vitamin A, Vitamin E, minerals and antioxidants, in particular squalene, an excellent emollient and antioxidant, compatible with the skin and containing high levels of collagen -- skin's own natural age-defier. History For centuries olive oil has been considered a precious and irreplaceable gift of nature. The Egyptians and the Greeks attributed its origin to the intervention of gods. They took full advantage of its great alimentary, curative and cosmetic properties. Virgin Olive Oil and Beauty Today modern science has recognised not only the extraordinary qualities of virgin olive oil, but also its properties as the best and most important fat in the dietetic field, in medicine as well as in cosmetology. Hippocrates, the father of medicine, used it pure or amalgamated with ground herbs as basic medication. Many formulas of ancient Rome, for health and beauty, were based on the properties of virgin olive oil; the ideal cosmetic for skin, balsam for hair, lenitive ointment, saver of health and youth. Olive oil with its endless virtues , was always precious beyond its purely nutritional values. In ancient civilizations balsams, ointments and cosmetics were obtained from it. The Egyptian papyrus of Ebers, a medical and scientific document, contains an anti-aging formula for the skin care of the beautiful Egyptian women, composed of olive oil, in which milk, finely grinded incense seeds, wax and cypress berries are mixed together. The beauty treatment, using the above amalgamated ingredients, was to last at least six consecutive days. Effective result was assured. Massages with olive oil to relax the muscles of Greek athletes or, in Rome, after a session in steam baths in order to recover vigour, were common. Thus, through centuries the olive tree has kept an important role in the making of remedies in popular medicine, and in those commonly defined as "grandmother's remedies". These basic principles today rediscovered show that nature represents an inexhaustible source of healthy virtues. Diet and Beauty As doctors keep reminding us, face, body and hair's beauty is maintained in time, other than by proper treatment, also, and first of all, by a careful diet. Today we know that the cause of aging is to be attributed to free radicals which oxidize and damage the cells. These cells, if the organism is kept in full efficiency, are in a position to contrast the damages caused by free radicals. They use anti-oxidant substances such us vitamin C, beta-carotene and bioflavonoids. It is therefore necessary to introduce regularly these natural substances in our diet if we want to help our body to combat aging. The Mediterranean diet is particularly adapted since it never lacks in fresh food, fruit and vegetable. Red and yellow colored aliments are particularly rich in vitamin C. As a condiment, we should always prefer olive oil , rich in vitamin E, in addition to this, a valuable ally of our beauty and above all of our health.